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Great speechwriting means capturing a speaker’s unique voice and style. Researching both the subject and the audience . . . then connecting with listeners intellectually and emotionally. It means distilling the message . . . and leaving the audience wanting more. |
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Jean Gogolin has written top executives’ speeches on everything from E-business and biotech instrumentation, to the B2 bomber, to the status of women in the third world. She’s been chief speechwriter to senior executives at IBM, EMC, Northrop Corporation, Prime Computer, and Lotus Development. She’s written for top executives at Thermo Fisher Scientific, LPL Financial, and the National Council for Research on Women. Among many others.
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